Ride hard. Support local. Go Chromag. Discounts and policies change. Always check the official Chromag website for the current Pro Deal terms as of your application date.
This isn’t your standard 10%-off coupon. This is a wholesale-adjacent program designed to put the best tools into the hands of the people who live on the trail. Below, we break down everything you need to know: who qualifies, how to apply, what you save, and why Chromag keeps their program tighter than a titanium bolt. In the cycling industry, a “Pro Deal” (or Industry Purchase Program) is a discounted purchasing system for verified professionals. Chromag’s version is unique because the brand is 100% rider-owned and operated out of Whistler, BC—the mecca of mountain biking. chromag pro deal
If you’ve ever thrown a leg over a high-end mountain bike, you’ve felt the difference between “factory parts” and “rider-owned engineering.” Chromag isn’t just another brand in the Pacific Northwest; it’s a cult icon. Known for their bomb-proof handlebars, precision-machined stems, and saddles that actually respect your sit bones, Chromag has built a reputation on durability and style. Ride hard
Chromag parts are not the lightest. They are overbuilt for a reason. If you are a rider who snaps alloy bars every season or bends stems on casing jumps, the Pro Deal is a financial lifesaver. Paying $60 for a replacement FU40 bar after a nasty OTB is a lot easier than $120. Discounts and policies change
But for industry insiders—shop employees, coaches, patrollers, and team riders—there’s a backstage pass: .
If you qualify, apply with respect. If you don’t, save your pennies—because a Chromag part at full price is still cheaper than a trip to the ER after a cheap handlebar snaps.
Unlike mass-market brands that hand out discounts to anyone with a Strava account, Chromag treats their Pro Deal like a handshake. They are looking for , not just bargain hunters. The goal is to get their components and apparel on the trails where they belong, visible to the public, and abused by the pros.