Their manager, an older strategist named Victor, had just finished reading a book by Professor Ion-Ovidiu Pânișoară on effective communication. He decided not to mediate with reprimands, but with structure.
Victor raised a hand. “Step one. Describe the fact.”
Silence. Then Raluca said, “The fact is, I received your messages during the weekend. I do not check work emails on Saturday.” comunicarea eficienta ion-ovidiu panisoara pdf
Andrei looked at Raluca. “Can we agree on a response time? Even a short ‘received, will reply Monday’?”
In a crowded Bucharest advertising agency, two senior creatives, Andrei and Raluca, hadn’t spoken in three weeks. Their last project had failed spectacularly: a campaign meant to go viral instead became a case study in miscommunication. The client left. The blame game began. Their manager, an older strategist named Victor, had
They didn’t become friends overnight. But the bridge between them — built with facts, feelings, and clear requests — held.
One Tuesday morning, he placed a single page on each of their desks. It read: “Step one
Andrei blinked. That was new information. He had assumed she was ignoring him on purpose.
Andrei thought Raluca was arrogant. Raluca thought Andrei was careless. Their emails grew short, their meetings silent, their gazes averted.