The most exciting disruption. Male models wearing pearls, sheer shirts, and kohl-rimmed eyes. They aren't playing to gender; they’re playing to mood . Luxury brands are throwing money at them because they sell the future. THE GRIND BEHIND THE GLOSS Let’s not romanticize it. The life is brutal. Up at 4:00 AM for a flight to Goa for a swimwear shoot, then a train back to Mumbai for a 9:00 PM fitting. The pay is irregular. The rejections are silent—an email that never comes, a WhatsApp message left on read.
For decades, the Indian male model was a background note—a chiselled accessory to a lehenga, a pair of broad shoulders behind a female superstar. Not anymore. Today’s model is a multi-hyphenate disruptor: part athlete, part actor, and full-time icon. At Debonair , we’ve stripped away the filters and sat down with the men redefining the country’s visual landscape. The industry has shifted. The tall, fair, brooding archetype has been replaced by something rawer: real faces with real stories. Casting directors are no longer looking for mannequins; they’re looking for characters .
Think tailored linen, poetry on Instagram, and a skincare routine that puts most celebrities to shame. He walks for Rajesh Pratap Singh one day and shoots a viral reel about stoic philosophy the next. He’s intelligent, sensitive, and sharp as a blade. Debonair Magazine India Models
He can wear a Rs. 2,000 kurta like a maharaja or a Rs. 2 lakh suit like a thief running from a heist. That tension—between the everyman and the fantasy—is where the magic lives.
That’s the new currency: Authenticity . We’ve broken down the four dominant male model personas ruling the Indian subcontinent right now. The most exciting disruption
NRIs returning home, or models with mixed heritage. They carry a passport full of stamps and a walk that merges New York urgency with Delhi swagger. They dominate e-commerce and international catalogues.
Hailing from the smaller cities—Lucknow, Nagpur, Coimbatore—this model brings a physicality that gym-built Bombay boys can’t fake. Broad jaw, thick neck, hands that look like they’ve worked. He’s the face of ‘real power’ athleisure and homegrown whisky. Luxury brands are throwing money at them because
They don’t just walk the ramp. They command it. They don’t just sell a suit. They sell a story of power, precision, and poise. Welcome to the new vanguard of the Indian male model.
Keep your eyes on Rohan Nazareth (Mumbai via Bengaluru). He just landed the exclusive Indian campaign for a French leather house. He’s 24. He has a broken nose and a perfect smile. And he never, ever looks at the camera first. Photographs for this feature were styled by Arjun S. Grooming by The Bombay Barber Co. Location: The Royal Bombay Yacht Club.
Debonair – For men who understand that style is a weapon. Load it.
Take (28, Lakme Fashion Week regular, face of a major luxury watch brand). He isn't classically “pretty.” His nose has a bump from a college rugby accident. His walk is a little lazy, a little dangerous. “I was rejected seven times because my ‘look wasn’t clean,’” he tells us over black coffee at a Bandra studio. “Then a European designer saw my test shots and said, ‘Finally, a man who looks like he’s lived.’”
