Note: This paper is a conceptual analysis and does not include empirical listening data. Future research could measure retention rates comparing audiobook-only vs. print-only learners of Blue Ocean Strategy.
Kim, W. C., & Mauborgne, R. (2017). Estrategia del Océano Azul (Spanish audiobook). Penguin Random House Grupo Editorial. estrategia del oceano azul audiolibro
Mayer, R. E. (2009). Multimedia Learning (2nd ed.). Cambridge University Press. (For dual coding theory). Note: This paper is a conceptual analysis and