Influence The Psychology Of Persuasion By Robert Cialdini -

But knowing the switch is there? That is the first step to freedom.

The magic happens when the commitment is . Fraternities make pledges endure painful "hazing" not to be cruel, but because if you work hard to join a group, you will convince yourself the group is amazing to justify the effort. influence the psychology of persuasion by robert cialdini

Laugh tracks on sitcoms (they tell you when to laugh). Yelp reviews. "Bestseller" lists. Crowdfunding campaigns that show "50% funded in 2 hours!" Nightclub bouncers making a line outside an empty club (to imply the club is popular). But knowing the switch is there

The most potent form of scarcity, however, is new scarcity. When something goes from abundant to scarce, we panic. This is why "limited edition" items sell out instantly. Fraternities make pledges endure painful "hazing" not to

In the Milgram shock experiments, ordinary people administered what they thought were lethal electric shocks simply because a man in a lab coat told them to. Cialdini argues that we don't even need real authority; we just need the symbols of authority: Titles (Doctor, Professor), Clothes (a police uniform or a suit), and Trappings (fancy cars, Rolexes).

Listen to your gut. Ask, "Knowing what I know now, if I could go back in time, would I make the same commitment?" If the answer is no, it is not stubbornness to change your mind; it is wisdom. 5. Liking: The Friendly Thief The Rule: We say yes to people we know and like.

The trick is simple: Do not decide in the moment. Say, "I need to sleep on it," or "I need to ask my spouse." The urgency is the weapon. If you remove the urgency, you break the spell.