So, here’s my challenge to you, Rizzo Riders: Next time you go to the cinema, show up 15 minutes late. Skip the trailer reel. Sit down in the dark just as the studio logo hits.
Welcome back to , your home for honest, spoiler-free takes from a guy who just loves the flicker of the projector.
Let me know how it feels to be surprised again.
What is the one movie you wish you could erase from your brain to watch again for the first time? Drop it in the comments below. For me? Mad Max: Fury Road . Every time. moviesbyrizzo
I close my eyes during the trailers.
Moving forward, my reviews here are going to be "Ignorant Mode" reviews. I’m going to tell you if a movie is worth your time and your popcorn money without ruining the cinematography or the third-act rug pull.
I have a confession to make. For the last six months, I’ve been doing something radical. Something that makes my friends groan when we go to the theater. So, here’s my challenge to you, Rizzo Riders:
That feeling? That’s why I started .
I call it the Marvel-ization of marketing .
— Rizzo
Lights down, volume up.
Before you call me dramatic (pun intended), let me explain. We live in the age of the "four-quadrant blockbuster." Studios are terrified you won’t show up, so they put every single joke, every plot twist, and often the final shot of the movie into a 2-minute package.